All nonprofits struggle to tell their story photo retouching service through branding, and we're no different: we struggle too. How do you communicate to all these different audiences at the same time? - Michela Bedard, Executive Director of PERIOD. Animation of a menstrual cup Digital sticker design by stephaniemadeit “We've been incredibly lucky over the years to have very talented and very experienced designers come to help us. Without them, our journey would be much more difficult, and we rely on them a lot. » Some of the most important elements of successful branding, Michela tells us, are simplicity, clarity, and courage. “I think we have the best branding in the world,” says Michela.
Our name is PERIOD. and what we do is deal with periods. We're not trying to create a shock effect, but at the same time, we're not trying to hide behind who we are either. » PERIOD logo. Picture via PERIOD. With its effective branding, PERIOD's Virtual Road Trip campaign. was intended to demonstrate the breadth of his work and the impact of his organization in the United States and around the world. To add to its dynamism and relevance, the campaign was developed in view of May 28, Menstrual Hygiene Day. 4 original ideas to tell the story of your campaign: lessons from PERIOD. — 1. Attractive t-shirts and tote bags We are at the beginning of April and the atmosphere of the “packing party” of PERIOD. in Portland is bursting with energy.